Advantage Club, an HRtech startup based in Gurgaon, is broadening its reach by entering the MENA (Middle East and North Africa) market. This action follows the firm's successful forays into the United States and the Philippines. The company's ambitious global expansion effectively integrates traditional and cutting-edge human resource management strategies. According to Sourabh Deorah, CEO and Co-Founder of Advantage Club, "We are developing solutions that combine the best of both physical and virtual approaches." With established offices in the US and the Philippines, Advantage Club now has a presence in 100 different countries.

One of the standout features of Advantage Club is its utilization of machine learning to analyze user behavior patterns on the platform. This technology allows the company to provide a highly personalized experience for employees based on their past interactions. HR managers benefit from access to robust dashboards and extensive analytics, helping them gauge employee engagement levels and identify potential attrition risk factors.

This expansion into the MENA region comes at a critical time, with many Indian businesses facing the challenge of employee attrition and layoffs. Sourabh Deorah shared his insights, stating, "For us, such uncertainties present a chance to assist our clients in navigating these shifts. It accentuates the importance of fostering deeper connections with key employees". In light of the current landscape, the startup advises careful planning and cross-department skill development for employees to reduce layoffs.