8. Present your idea into their projection

Your idea might sound great to you or to people who share your perception, but your parents might have a different view about it. You need to present your idea in such a manner that it falls right into your parents thought basket. “Selling the idea to parents on their own terms is the key. I had to explain the usefulness of the product from my father’s standpoint. We are trying to reduce wait times for doctors, and when he realized it could save him time and allow him to see his doctor sooner, he was sold,” says Tashfeen Ekram, founder of SchedFull.com, which helps physicians and other professionals fill cancelled appointments.