How to Make Your Parents Say "Yes" to Your Startup
6. Honesty works
Family investments can rocket your startup to quick success, but for that you need to win your parents’ trust with complete honesty. “Make sure you have a strong enough relationship that this will not put on undue pressure. You must have ultimate trust between each other and talk through all the risks. Make sure they understand there’s a chance the investment won’t pan out. Lastly, make sure losing the money won’t impact their livelihoods or retirement,” says Susman about the importance of parents as investors.
