• Groww now lets user’s trade commodities like gold, silver, crude oil, and natural gas.
• The move is part of Groww’s expansion push as it prepares for a Rs 7,000 crore IPO.
• Commodities offer investors diversification and long trading hours.

Investment platform Groww has launched commodity trading, enabling users to buy and sell key commodities such as gold, silver, crude oil, and natural gas directly through its app and website. The new feature is part of Groww’s broader strategy to diversify offerings and attract a wider base of investors ahead of its planned Initial Public Offering (IPO).

Commodities are known to behave differently from stocks and are often used as a hedge against inflation. The longer trading window, from 9:00 AM to 11:30 PM, also makes it easier for professionals to participate after work hours.

Groww’s entry into commodity trading places it in direct competition with platforms like Zerodha, which introduced the feature in 2015 through its subsidiary.

Over the past year, Groww has steadily expanded its product suite. It introduced corporate bonds, a Margin Trading Facility (MTF), 915 (a pro-traders platform), and W, a wealth management offering powered by the acquisition of Fisdom.

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The platform currently serves over 18 million active users, making it one of India’s fastest growing investment platforms.

Last month, Groww’s parent company Billionbrains Garage Ventures filed an updated Draft Red Herring Prospectus (DRHP) for an IPO. The offering is expected to raise Rs 7,000 crore, with Rs 1,060 crore coming from a fresh issue and the rest through an Offer For Sale (OFS) by existing investors and promoters.