Good Glamm Group Enhances Commerce Through ONDC Integration

By siliconindia  |  Wednesday, 13 December 2023, 10:40 IST

Good Glamm Group Enhances Commerce Through ONDC Integration
The Good Glamm Group, South Asia's leading conglomerate focusing on content creation, commerce, and community engagement, proudly declares its incorporation as a direct seller into the Open Network for Digital Commerce (ONDC). This partnership marks a significant advancement for the Good Glamm Group in India's constantly evolving digital commerce landscape. T Koshy, the MD and CEO at ONDC, expressed contentment, mentioning, “The Good Glamm Group can now extend its reach to a larger customer base across the country, providing a wider array of options for purchasers within the Network”.
The ONDC, supported by the Indian Government, seeks to transform the digital commerce landscape by establishing a unified network that empowers businesses, particularly small and medium enterprises (SMEs), to connect seamlessly with consumers. Sukhleen Aneja, CEO of Good Brands Co. within the Good Glamm Group, emphasized their commitment, stating, “We're eager to utilize the capabilities of the ONDC Network to expand our digital outreach and provide exceptional shopping experiences for our customers”.
This action highlights the Good Glamm Group's commitment to innovation and its mission of delivering high-quality beauty and personal care products to consumers. It also demonstrates how Direct-to-Consumer (D2C) brands can utilize the ONDC Network’s potential for their advantage. As the Group ventures into this initiative, it reaffirms its commitment to excellence and aims to contribute to the growth of India’s digital commerce ecosystem. Through participation in the ONDC Network, the Good Glamm Group aims to create numerous consumer touchpoints by employing innovative strategies, expanding its brand portfolio, which includes well-known brands like MyGlamm, St.Botanica, Organic Harvest, Sirona Hygiene and The Moms Co. This integration promises a broader range of offerings and diversity for consumers within the Network.

CURRENT ISSUE

BEST STARTUPS TO WORK FOR

siliconindia