'Glocalization' Empowering Local Startups to Take on Global Markets
Sometimes competition can pull a high performing company down and sometimes it depends on the customers like and behavior. Hence it is very necessary for an entrepreneur to balance his business skillfully to ensure that the pace of growth is maintained. If a business plan does not work in one region it must be immediately changed or a new region must be chosen to continue the momentum of the business.
Customer’s Language
If an Indian startup is operating in a foreign country, it is necessary for the entrepreneur to understand the importance of providing information through local language, because people in a different region would not understand the language. An entrepreneur can simply provide healthy information through the website by using local languages or by hiring individuals who can fluently speak and deal in the local language of the particular country.
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