Through their research, Sciative Solutions discovered important consumer data regarding Gen Z's shopping behavior while demonstrating a change in their buying inclinations. The growing preference of Gen Z consumers between ages 18-25 for online shopping has made digital presence a critical factor for brands to draw this rising consumer segment.

Research findings show price has the most impact on first purchase decisions since 68 percent of respondents said it weighted highly. Product quality stands as the final deciding factor because 86% of Gen Z shoppers would maintain their purchase intention when faced with product price increases amounting to 10%. Brands must achieve a competition-balanced pricing scale with premium quality elements to develop enduring customer loyalty relationships.

The report reveals that Gen Z heavily depends on customer feedback when making product choices. Research demonstrates that 83 percent of participants depened customer reviews for decision-making purposes which reinforces the role that brand-customer relationships play. Brand advocacy develops through effective customer interaction because rewarded customers become brand representatives who persuade others to purchase products.

Despite the importance of other factors in consumer purchases Gen Z shoppers still benefit from seasonal sales promotions to get lower prices on their desired items. Across their digital savviness Gen Z consumers demonstrate their desire for stable prices over multiple promotions because they choose to trust brands that provide reliable products.

Markets need to understand how Gen Z consumers are evolving their brand preferences. The retention of platform customers becomes vital because 85% of customers would move to another platform to acquire a specific product. Superior customer service drives Gen Z shoppers to maintain loyalty to their trusted marketplace since 91.73% of them would accept higher prices when services exceed competitor standards.

Vijeta Soni, Co-Founder & CEO of Sciative Solutions, specified that Generation Z transforms the retail market dynamics including pricing and consumer engagement. Their purchasing decisions value fairness together with transparency along with experience rather than aggressive discounting. Gen Z customers want more than standard transactional experiences because they expect companies to establish meaningful business connections.

Dr. Anshu Jalora, Founder & Managing Director of Sciative Solutions, further added, “The study shows price point must exceed just being the minimum possible price.” Markets using AI-based dynamic pricing systems should find ways to implement adjustable prices which both attract customers and preserve consumer brand faith. Driving sustainable business growth requires businesses to fully grasp the specific needs of Gen Z consumers.