Madhusudan Bihani has been promoted to chief financial officer (CFO) by the online furniture and home decor retailer Pepperfry.

Bihani brings with her almost two decades of experience in auditing, taxation, corporate compliance, and finance. He became an AVP-finance employee of Pepperfry in 2019 and was promoted to VP-finance in 2021. He also worked for FMCG giant Kraft Heinz for ten years.

He has been instrumental in advancing the company's growth, operational efficiency, financial discipline, and compliance frameworks since 2019. In addition to supporting strategic initiatives, he has been in charge of increasing profitability and optimizing financial operations.

Bihani will be in charge of managing the business's corporate strategy, financial planning and operations, fundraising initiatives, and legal and corporate matters, according to Pepperfry. In order to support the business during its upcoming stage of growth and expansion, his role will offer an organized definition.

Madhusudan's leadership and strategic skills, along with his experience, will be invaluable in assisting us in realizing our long-term goals. "We are excited about the ongoing impact of his contributions, which have been invaluable in fortifying our financial foundation," stated Pepperfry CEO and co-founder Ashish Shah.

Bringing a wealth of experience and a sizable body of work from his prior roles, Madhusudan is a chartered accountant. During his most recent ten years at the major FMCG company Kraft Heinz, he has continuously shown that he is capable of generating financial efficiencies and guaranteeing compliance in all areas of the company.