One of the legends of Indian Cricket, Virendra Sehwag  has entered into the fintech sector by investing an undisclosed amount in Jaipur-based startup Getepay. As per the deal, he will also serve as the brand ambassador and promote the brand by lending his voice to some of the company's Interactive Voice Response System (IVRS) services.

Sehwag told, “I am thrilled to be onboard Getepay and be a part of their digital innovation journey. At Getepay, we are building digital offerings, especially for Bharat, which has excited me to be part of this journey. I am sure we will take this to maximum merchants in the coming days and enable cost-effective solutions for them.”

Founded by Pravin Sharma in 2016, Getepay specializes in customized digital payment and commerce solutions for merchants. The startup offers a comprehensive suite of services including transaction management, website integration, UPI QR codes, a payment gateway, HR, CRM, and more.

The founder and CEO of Getepay, Pravin Sharma  said, “At Getepay, our vision is to build a safe, secure, and efficient payment ecosystem with a comprehensive suite of products and services that support businesses of all sizes in their growth and scalability. We believe that payments have significant future potential, supported by regulatory and government policies. Our goal is to be a key player in the payment ecosystem, continuously innovating and leveraging technology to serve merchants.”

Getepay claims to have partnered with over 1.5 million merchants and more than 150 banks across nearly every state in India. The company also reports raising over $4 million from notable investors, including Mahavir Pratap Sharma, Hyderabad Angels, ITI Growth Opportunities Fund, DBR Ventures LLP, and Yogesh Chaudhary.

Looking forward towards 2025, Getepay plans to expand its payment and digital services to reach 2.5 million merchants and has advanced plans for international expansion.