Flipkart to Re-enter the Mobile Phone Market with Homegrown Brand MarQ
Flipkart, the Indian e-commerce giant is all set to foray into the mobile phone segment again with MarQ, its in-house brand. Based on a document accessed by a leading daily, the e-commerce retailer has zeroed in on Haryana based Forme Communications Technology and Delhi based Advantage Computers India have been to be its manufacturing partners.
The BIS approved brand currently sells televisions, washing machines, microwaves and air conditioners through the Flipkart platform. While various models of MarQ mobile phones are currently listed on the website, they are ‘temporarily unavailable’.The impending launch comes at the heels of Flipkart’s most awaited Big Billion Day (BBD) sale that will go live on October 16th.
Prior to this, Flipkart had first ventured into the mobile phone category with its smartphone brand, ‘Billion’. Brain child of Flipkart co-founder Sachin Bansal, the brand could not capture the
This is Flipkart’s second attempt of venturing into the mobile phone devices space after it entered the smartphone space with the brand ‘Billion’ under the leadership of Flipkart co-founder Sachin Bansal. However, it failed to take off and with Bansal’s exit from the company following Walmart’s acquisition of Flipkart in 2018, the brand has not seen much of a presence.