"The Big Billion Day is an unprecedented day for us, as this is the biggest sale ever in India. We are delighted by the overwhelming response from our customers since 8 a.m.," the Bansals said in a statement.

The e-retailer boasts of 22 million registered users with four-million daily visits and delivers five million shipments a month.

"With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce, the company asserted.

The company deployed 10,000 field staff to ensure all transacted orders are delivered to customers on time.

Among products on sale were mobiles, laptops, cameras, watches, large appliances, clothes, shoes, toys and bags at heavy discounted prices.

In promos, the company said it would offer multiple items at Re.1, smartphones at 30 percent discount, laptops from 15,000 onwards and 50 percent discount on fashion, perfumes and toys. It also promised great offers on some of its exclusive brands like Xiaomi, Motorola and Asus.

With 15 million products across 70 categories, including books, media, consumer electronics and lifestyle on sale, Flipkart offers delivery services like in-a-day guarantee across 50 cities and same-day-guarantee in 13 cities across the country.

The company raised $1 billion (6,015 crore) July 29 in fresh capital from global venture funds for long-term strategic investments, especially in mobile technology.

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