The fashion-tech startup Virgio, backed by Accel, Prosus and Alpha Wave is about to introduce an improved version of its platform. The company, well-known for its appeal in the fast fashion market, is about to start a transformational journey to grow into a more significant and powerful force in the market. This advancement marks a turning point in Virgio's development as it affirms its dedication to innovation and circularity while also upholding its commitment to fashion-forward ideals and providing a superior customer experience. In its first year of operation, Virgio, one of the fastest-growing fashion startups in India, attracted over a lakh customers. Virgio has recommitted itself to changing how the fashion industry is viewed and improving it, focusing on ethical behavior and sustainable fashion principles.

Virgio, the fashion-tech startup backed by Accel, Prosus, and Alpha Wave, is set to unveil an enhanced version of its platform. The brand, known for its fast-fashion appeal, is poised to embark on a transformative journey, evolving into a more impactful and influential force in the industry. This development represents a pivotal moment in Virgio's evolution, where it continues to embrace fashion-forward ideals while offering an elevated customer experience and reinforcing its commitment to circularity and innovation. As one of the fastest-growing fashion startups in India, Virgio experienced exceptional growth, amassing over a lakh of customers within its first year of inception. This year marks a renewed dedication from Virgio to redefine and enhance the fashion landscape, emphasizing responsible practices and sustainable fashion principles.

Under the leadership of Amar Nagaram, former CEO of Myntra, Virgio has consistently embodied contemporary fashion trends while preserving its distinct identity. The forthcoming revamp reflects Amar Nagaram's unwavering commitment to adapting to the evolving needs and preferences of the discerning Virgio clientele. His vision to establish circular fashion as a way of life demonstrates a pro-planet approach poised to usher in a new era in the Indian fashion industry.

Virgio's dedicated design team has diligently crafted new collections that embody sophistication and modernity, utilizing natural fabrics to ensure durability, community well-being, and recyclability. This initiative marks Virgio's steadfast journey towards sustainable and responsible fashion practices in India. Amar Nagaram, the Co-Founder, stated, “While fast fashion is agile, trendy, and caters to the growing needs of the young blood in India, it also promotes overproduction and overconsumption. Fast fashion companies use harmful fabrics and exploit labour to cut corners on pricing and quality fuelling the market with what will be sent to landfills. It’s a global crisis and we all are witnessing it. That’s why we’ve made a conscious choice to move our entire efforts to build a circular fashion brand".