Electronics brand Noise has announced a partnership with German startup Bragi, to launch an intelligent range of audio devices powered by the proprietary Bragi OS in India. The first batch is expected to launch in 2022.

For smart hearable devices in India, Noise has signed a long-term partnership with Bragi. Noice will introduce next-generation features in its TWS range in India.

Amit Khatri, Co-founder at Noise, said, “WE are ecstatic to have Bragi on board as our technology partners. Bragi has not only delivered the most innovative technology but, has also emerged as one of the leaders in the world within no time. Bringing together Bragi’s innovative technology and Noise’s knowledge of the Indian market will enable us to transform the hearable industry in India. The Indian hearable segment has observed massive growth in recent years, with an increased appetite for tech-forward and feature-packed gadgets. Noise is already amongst the top five herdable brands in India. With this partnership, we at Noise, intend to offer hi-tech and revolutionary products to the Noisemakers and become India’s No.1 hearable brand in the coming days. WE are thrilled to kickstart our partnership and change the game for the Indian hearable category.”

Nikolaj Hviid, Founder and CEO, Bragi, said, “With our partnership with Noise, we intend to explore new possibilities for innovation and technological advancements in the Indian hearable sector. Both the brands have been bringing ground-breaking technologies and designs to ease the lives of several individuals. Noise is one of the leading players in India, with a compelling product portfolio and customer base. This partnership will bring several industry-first products carefully curated for the Indian market. We are geared up to work together as partners.”