•  Eat Better Co partners with Unicommerce to streamline e-commerce and quick commerce operations.
•  Aims to scale D2C growth with automated order, inventory, and warehouse management.
•  Partnership follows Rs17 Cr pre-Series A funding to expand healthy snacking footprint.

Eat Better Co, the healthy eating snacking brand that stole the spotlight at Shark Tank India, has joined hands with Unicommerce, a top e-commerce enablement platform, to drive digital operations and automate quick commerce fulfilment.

Started in 2020 by Shaurya Kanoria, Mridula, and Vidushi, Eat Better Co brings a contemporary take on classic Indian snacks like dry fruit laddoos, roasted namkeens, and seed blends each made with an eye on health, taste, and clean ingredients. In April 2025, the firm raised Rs 17 crore (about $2 million) in pre-Series A funding led by Prath Ventures and Spring Marketing Capital, with follow-on support from existing investors.

With this collaboration, Eat Better Co is looking to enhance its direct-to-consumer (D2C) business with Unicommerce's cutting-edge technology solutions like multi-channel order management and real-time warehouse synchronisation. These solutions will enable the brand to better manage its inventory, process orders automatically, and deliver speedier and more accurate deliveries across its website, marketplaces, and quick commerce platforms.

Unicommerce's premium product, Uniware, will give a single dashboard to manage cross-platform sales, along with predictive analytics and actionable insights to match product offerings with consumer behaviors. The partnership is likely to enhance the speed of fulfilment, enhance customer satisfaction, and aid Eat Better Co's larger vision for scalable, sustainable growth.

Shaurya Kanoria, Eat Better Co Founder said he was confident in the collaboration, citing Unicommerce's capacity for supporting the brand to keep pace with increasing demands from wellness-minded consumers. Kapil Makhija, MD & CEO, Unicommerce, praised the alignment of Eat Better's wellness mission with the increasing interest in conscious snacking.

Unicommerce caters to more than 10,000 brands in India, Southeast Asia, and the Middle East, with marquee clients such as Mamaearth, Lenskart, Sugar, boAt, FabIndia, and Urban Company.