• EaseMyTrip 2.0 launched to invest in high-potential travel and lifestyle startups.
• Up to 49% equity without taking control; founders retain operations.
• Group tours, spiritual travel, wellness, financial services, and last-mile mobility.

EaseMyTrip, an Indian travel tech company, has introduced a new venture EaseMyTrip 2.0 that represents a clear shift towards strategic investments in travel and related lifestyle domains.

Company chairman and founder Nishant Pitti will head the venture, where the firm will fund high-growth, scalable ventures with capital and platform benefits while intentionally avoiding majority stakes or control.

Unlike traditional venture models, EaseMyTrip 2.0 has offered a collaborative model. It will take up to 49% stake in chosen ventures with an emphasis on working capital funding instead of a buyout. Businessmen will have operational control while benefiting from the reach of the company.

We prefer to support founders that are creating interesting businesses and not substitute them," Pitti stated. "EaseMyTrip 2.0 is all about taking their vision and our platform and building true, enduring scale.

The firm is looking to serve a broad array of industries complementary to its core travel business. They are group holidays, spiritual travel to places such as Ayodhya and Kedarnath, student travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), luxury travel, chartered flights, and air ambulance operations. It also has its eye on last-mile mobility services such as airport transfers and intercity cabs.

Apart from travel, EaseMyTrip is broadening its horizon to wellness and preventive health, financial products like travel-related EMI and "buy now, pay later" products, and airport services like lounge access and concierge services. Other areas of exploration include insurance, travel assistance, personalized tour packages, and experiential gifting services.

With integration into EaseMyTrip's backend infrastructure, distribution, and marketing, partner companies would scale with greater efficiency without sacrificing their vision. Startups looking to invest in EaseMyTrip 2.0 are requested to provide financial statements, business plans, and growth plans for review. Applications are being accepted via the company's corporate channel.

Established in 2008, EaseMyTrip has established a brand around a zero-convenience-fee model and has consistently been profitable in an industry where few have.

"Building an ecosystem, not a travel agency," said Nishant Pitti. "EaseMyTrip 2.0 is our pledge to empowering India's most promising startups to grow faster and with our hand behind them