Greto, a startup in food and beverage, has confirmed that renowned cricketer Yuvraj Singh has invested an undisclosed amount of funds. Yuvraj Singh will not only become a stakeholder but also actively assist the brand in its marketing initiatives. The uncertainty startup Greto sells various goods, including probiotic drinks, organic ice cream, fruit yogurt, and snacks.

Yuvraj Singh expressed his commitment to Greto, stating, “Investing in Greto is not just about endorsing a brand; it is about supporting a vision. My decision to join Greto as a promoter and investor is rooted in a shared commitment to excellence and a passion for innovation, as I believe in the power of unforgettable experiences. I look forward to being a part of Greto’s exciting future and witnessing its positive impact on the world of food and beverages".

Greto operates under the wing of its parent company, Mahu Tasty Foods, which strategically plans to establish a franchise network for the burgeoning brand. The ambitious goal is to inaugurate 100 Greto franchises within the next 6-12 months, commencing with the Delhi-NCR region and subsequently expanding to encompass Punjab, Himachal Pradesh, Rajasthan, and other states across the country.

Abhishek Rao, Co-Founder of Mahu Tasty Foods, provided insight into the franchise expansion plan, saying, “We are fully responsible for both the manufacturing and meticulous packaging of our products. So our franchise partners can be sure of the quality and consistency of the products. Setting up a Greto franchise store will require an investment of approximately 25-30 Lacs. This encompasses various factors, including location, store size, interior setup, equipment, as well as initial inventory and operational costs". Sanchit Tyagi, Co-Founder of Mahu Tasty Foods, added that the company is actively seeking additional funding to facilitate the continued growth and expansion of the Greto brand.