These days, retailers need to offer their customers the best possible service as well as ensure a smooth transition between shopping on the Internet to shopping in the store if they want to provide a unique experience which result in customer satisfaction and hence ultimately increase sales. Adopting emerging technology would allow the new-age tech-savvy customer to tackle the last-mile distribution problem.

Retailers aim to deliver smooth shopping experience through data-driven insights and research. Technology has contributed to an incarnation in the way stores work and changed the whole shopping experience of a customer. Retailers need to invest in emerging technology such as cloud storage, blockchain, robotics and automation to increase their profitability. New technology such as cloud computing, IoT (Internet of Things), blockchain, robotics, manufacturing, 3D printing, predictive modeling, and AI are required to simplify numerous back-end and front-end processes. Therefore, retailers need to invest in these innovations to stay competitive and succeed in a quickly changing and disruptive market space.

 At the moment, customers and shopping experience are technologically empowered and digital has taken centre of attraction in redefining the concept of convenience. But, this also introduces a new challenge for timely delivery and consumer service that are crucial aspects for India Inc to concentrate on as the rules of the retail market game changes.

Partners of Deloitte India shared their views by stating that brands are focused on blurring the distinctions between offline and online platforms and also added that India continues to maintain a good spot in terms of its retail business size and is on track to cross 1,200 billion USD by 2021.

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