2. Approachable Innovation: Make that kind of innovation which will attract people. Google goes to great height to make its product attractive and tangible for users and developers. The whole vision of Google is getting users to try product as soon as possible. Because trying something first-hand is the first step to believing.  In the GoMobile initiative, Google built a GoMo meter which shows companies what their current website looks like on a Smartphone and provides a quick report on how it’s performing. This tool is effective because there is a low barrier, zero commitment, a simple interference, and it’s all tied to a topic of considerable interest to each of us. For any startup think want your customer’s expectation from you. What do they see in their first product encounter? Make your innovations meaningful and tangible.