Bangalore: Beam, India’s revolutionary mobile wallet and marketplace is taking women empowerment initiatives to empower the women of Rajasthan. Beam is empowering the women by employing educated, unemployed youth particularly women as Beam Sahayaks. Beam Sahayaks serve the customers by providing Beam services in the neighborhood, society or colony where they live. With a mobile in her hand, Beam Sahayak, can not only transact for herself, but also supplement her family income while tending to her family.

“Beam’s mission interalia is to provide self-employment opportunities to educated unemployed youth, particularly women to supplement their income. We provide self-employment prospects to the women with the opportunity to become micro entrepreneurs. We train and recruit women to make them self – reliant by providing various Beam Services in their neighborhood from the comfort of their homes. Enriching lives one person at a time, Beam endeavours to bring smiles to every Indian by making them self-reliant and prosperous”, said Anand Shrivastav, CMD, Beam.

Punima Jain, a post-graduate student got attracted by the business model of Beam and started providing Beam service by becoming a Sahayak. “After my college got over, I had to financially support my family and also wanted money to pay fees for my further studies. I could not take a full time job as it would have come with extra responsibilities. I wanted a job that could fit into my student schedule so that I can take out time for my family and studies. Beam is a company that offers the chance to become micro-entrepreneur while working from home.  I have been associated with Beam for last one year and I am able to take care of my college fees and family expenses while working from home.”

The proportion of unemployed is highest for the age group of 20-24 in India. Amongst them, the lot of educated women in rural areas is highest, even though this problem plagues urban educated females too. The social stigma attached to women working is yet to be overcome.  Recognizing this anomaly, Beam as a part of its endeavor of empowerment, recruits, trains and promotes these women. Beam provides multi-lingual support and also promotes the Sahayaks with local advertising and promotion as well as listing them on its website for ease in locating by prospective customers. Using Beam, Sahayak can promote herself, her shop and can offer attractive schemes as well!

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