Manu Jain, Co-Founder of Vama, a startup based in New Delhi offering virtual pujas, darshans and astrology services, likened the current surge in interest to the impact of the Indian government's demonetization in November 2016, describing it as a pivotal moment for those in the industry. Jain noted a 35% rise in organic searches on Vama this month, specifically from individuals seeking pujas, in the context of the upcoming inauguration of the Ram Mandir in Ayodhya.

India's growing market for religious and spiritual apps, backed by investors like Peak XV Partners, Elevation Capital, Titan Capital, and India Quotient in recent years, is anticipated to receive a boost from the inauguration of the Ram Mandir, according to several founders and investors in the industry. As devotees flock to Ayodhya for the inauguration, numerous spiritual and astrology platforms are actively participating in the event and experiencing increased demand for their products and services.

Manu Jain, Co-Founder of Vama, noted a significant surge in spirituality searches related to the Ram Mandir, indicating a heightened curiosity about the sector. Vama, funded by investors such as Wavemaker Partners and notable angels, is among the platforms witnessing this trend. Quick commerce platforms like BigBasket, Zepto, Blinkit, and Swiggy Instamart are also capitalizing on the demand for items essential to religious ceremonies, creating dedicated categories for products like lamps, flowers, incense sticks, coconuts, and sweets.

Devotional platform DevDham, backed by Titan Capital, reported a 30-35% increase in daily engagement on its app after raising Rs 6 crore this month. The startup, which has partnered with over 500 temples, is experiencing heightened enthusiasm for the Ram Mandir inauguration, with individuals from remote areas expressing interest in making offerings. DevDham's co-founder, Pranav Kapoor, believes that the digital platform will see growing interest as it allows people to participate in pujas at various temples across India. Investors view the Ram Mandir inauguration as a potential catalyst for the spiritual app segment, which is already witnessing increased business. Anand Lunia, founding partner at India Quotient, expressed confidence in the trend, stating that consumers are increasingly inclined to explore online options in this sector.

Prashant Sachan, founder of AppsForBharat (backed by Peak XV and Elevation Capital), highlighted the platform's focus on the digital Ram Mandir, reporting a significant surge in engagement. The platform, founded in 2020, has secured $14 million in funding and offers virtual platforms for devotees to create shrines, connect with prayer groups, and access devotional content. Sachan noted a substantial increase in digital interactions, including virtual flower offerings, digital aarti participation, and content sharing on the platform, showcasing the growing impact of digital engagement in the spiritual realm.