Avni, a feminine care and hygiene startup plans to further expand its footprints into the vibrant states of Andhra Pradesh and Telangana. It claims to served over 10,000 customers in the region last year, Avni aims to reach an impressive target of 75,000 customers in these two states in the current fiscal year 2023-24.

Avni’s flagship products, reusable cloth pads, and reusable panty liners have gained significant popularity among the menstruating population in Telangana and Andhra Pradesh. These two products account for a whopping 60 per cent of Avni’s sales in the region, demonstrating their effectiveness and appeal. The brand’s disposable cotton-based pads are equally favoured by local women, contributing to 30 per cent of the brand’s sales. Collectively, these three product categories account for an impressive 90 per cent of Avni’s sales in Andhra Pradesh and Telangana.

The popularity of Avni’s products can be attributed to various factors. Notably, these reusable alternatives offer long-term cost savings, with each usage costing as low as Rs 2 for cloth pads and Rs 1 for panty liners. Commenting on the ambitious target plan, Sujata Pawar, Co-founder, Avni, said “Avni is more than just a feminine hygiene brand; it’s a movement towards empowering women and redefining menstrual care. As we extend our presence in Andhra Pradesh and Telangana, we are dedicated to creating a lasting impact in the lives of women across the region. Through our innovative products and unwavering commitment, we strive to inspire confidence, promote sustainability, and revolutionize the way women perceive and experience their menstrual cycles. Through this strategic expansion effort and a strong focus on customer satisfaction, we also anticipate substantial traction in terms of revenue growth”

In an effort to expand its reach in the Telangana and Andhra Pradesh regions, Avni is set to implement a range of strategic marketing initiatives. These strategies will include targeted advertising campaigns, collaborations with local influencers, participation in community events, and increased online presence through social media platforms and e-commerce channels.