BANGALORE: Attero Recycling, a startup in the e-waste management sector is delivering clean recycling of e-waste with technologies that are zero risk to the environment. The firm works towards organizing the informal e-waste management sector under a single roof. With the word ‘Attero’ meaning waste in Latin, the budding venture offers customized end to end solutions for e-waste management, electronics asset recovery, refurbishment and retailing of electronics. The startups stand one among the companies with the capability to collect e-waste and extract pure metals from end of life electronics by performing complete end to end recycling, in an environmentally safe and responsible manner.

Founded in 2008, the initial hurdle that Attero faced was developing a clean technology that can cut down the high cost solutions for processing e-waste and recovering resources like precious and rare earth metals in an eco-friendly manner. The startup was recognized by NASA for its eco-friendly efforts to tackle the e-waste challenge. “However, the major challenge that we continue to face even now is the lack of awareness amongst the public about the hazards associated with e-waste and the necessity of proper disposal,” said Nitin Gupta CEO, Attero Recycling.

The firm is also registered with the Central Pollution Control Board and the Ministry of Environment and Forests and conducts periodical e-waste collection drives in and around major cities of India. Attero has successful raised funding worth $6.3 million from Kalaari Capital and Draper Fisher Jurvetson in 2008 and $8.3 million funding from International Finance Corporation, Granite Hill Capital Ventures and the existing investors in 2010.

“We are one among the companies globally to award Carbon Credits for per ton of e-waste recycled. Our patent pending technology allows setting up low cost high efficiency and eco-friendly e-waste processing and metal extraction facilities,” added Gupta.

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