Amid IPL fever, Shikhar Dhawan invests in trending Eyewear Startup QUE
QUE, an eyewear start up, has declared an essential collaboration with Indian cricketer Shikhar Dhawan. Dhawan joins QUE as a financial backer, accomplice, and brand ambassador.
According to the organization, the on boarding of Dhawan as a financial backer, accomplice, and brand ambassador will assume a urgent part in QUE’s direction by empowering the brand to launch firmly, enhancing showcasing endeavors, and improving product contributions.
With a dream to democratize style and quality, QUE expects to make its superior shades open to a mass, premium crowd across India and then some.
Dhawan was also given the new role of brand ambassador for Crex, a cricket app. With an end goal to remember turning into the top cricket application on Google Play, CREX revealed another promotion called “Cricket ka Gabbar,” which stars the world class player.
Dhawan is known as the gabbar of the cricket field. CREX hopes that this partnership will also draw attention to the team’s dominance off the field.
Speaking to this strategic partnership, Shikhar Dhawan says, “As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes”.
Similarly, Shashank Saurabh, Co-Founder & CEO of QUE says, “We are excited about this strategic investment and partnership with Shikhar Dhawan, as it serves as a strong validation of our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand”.
