Amazon launches AI-powered Chatbot to streamline Automation for sellers
Amazon.com unveiled a new artificial intelligence tool on Thursday, claiming it will assist its independent sellers with inventory management, product promotion, and sales analytics, among other things.
The action is a component of a larger Big Tech initiative to use technology to increase automation.
The program, known as Amelia, can instantly respond to general inquiries about how to get ready for the holidays and the state of a seller's business, including sales volume and website traffic.
The software will eventually be able to assist sellers in resolving issues like delayed shipments without the need for further human participation, according to the business.
Amazon demonstrated the software's ability to swiftly get parameters for a vendor, like sales statistics, for Reuters. It also offered advice on how to get ready for big sales holidays, such as buying advertising on Amazon.com and organizing promotions.
According to Dharmesh Mehta, vice president of worldwide selling partner services at Amazon, Amelia is designed to provide sellers with "their own personalised expert in selling on Amazon." "It must possess a profound understanding of all these fundamental aspects of managing your selling firm."
With roughly three out of every five units it sells coming from outside sources, Amazon and sellers have occasionally had a tense relationship, especially when it comes to fees.
Amazon upgraded its website with a generative AI search engine to make it easier for users to find more things. Since then, Amazon has begun to provide advertising inside Rufus, implying that it would allow marketers to pay in return for the software's advice.
Additionally, it launched a corporate chatbot and is improving Alexa with a more conversational artificial intelligence (AI) in an effort to enhance the voice assistant.
Driven primarily by AI initiatives, Amazon increased capital expenditure in the second quarter of this year to roughly $16.5 billion from $14 billion in the first quarter.
