Alia Bhatt invests in and joins as a brand ambassador for the sustainable baby startup SuperBottoms

By siliconindia  |  Friday, 21 July 2023, 12:43 IST

Alia Bhatt invests in and joins as a brand ambassador for the sustainable baby startup SuperBottoms
Bollywood actor Alia Bhatt has made an undisclosed investment in SuperBottoms, a direct-to-consumer (D2C) baby and mom care brand focused on sustainable products. With this investment, Alia Bhatt has become a part of the company’s cap table and will also serve as its brand ambassador.
In a statement, Alia expressed her enthusiasm about partnering with SuperBottoms, stating, “As a mother, I’m even more mindful that we owe our children a healthy planet, and I’m so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritize safety and quality as much as sustainability, making it a truly guilt-free choice for all parents.”
Established in 2016, SuperBottoms offers a range of sustainable baby and mom care products, including cloth diapers, langot (traditional Indian cloth nappies), underwear, and reusable menstrual hygiene products. The brand’s focus on eco-friendly and safe solutions has resonated with environmentally conscious parents.
Alia Bhatt’s investment and collaboration as a brand ambassador will further bolster SuperBottoms’ mission to provide conscious choices for parents while prioritizing the well-being of both children and the planet.

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