Tinychef, the voice-first culinary AI platform founded by Bahubali Shete, Asha Shete, and celebrity Masterchef Sanjeev Kapoor, is set to acquire Zelish for an undisclosed sum.

Zelish, a Techstars accelerator and company backed by Bosch and Siemens Home Appliances, was founded two years ago by Rakesh Edavalath, Saakshi Jain, and Arpit Joseph. Tinychef will gain access to the app's 125,000 users, 35% of whom are monthly active users, by acquiring Zelish.

"With Tinychef in the picture, users can look forward to a completely hands-free experience. We are looking forward to the Zelish app spreading across the Indian sub-continent and growing its presence globally in the North American market as well,” said, Zelish, co-founder, Saakshi Jain.

Rakesh Edavalath, co-founder of Zelish added, "Most people who manage the kitchen complain that there is a constant back and forth between operating their phones and managing the said tasks. People will soon be able to relish the Zelish experience on voice assistants like Alexa instead of going back and forth on recipe videos. "

In India alone, nearly 4 million recipes were requested, and over 1.7 million meals were cooked using the Tinychef skill on Alexa, and over half a million recipes were created using Zelish last year.

The firm states, "Tinychef already has over a million users and over 100,000 active monthly users in India and within a month of its launch, it has garnered over 25,000 users in North America with the bulk of the user base belonging to the US and Canadian markets.”

Venture capital has been raised in excess of $2 million for the company. Venture Catalysts led the most recent Seed round of $1 million. Tinychef is also a member of Google for Startups Accelerator: Voice and AI Accelerator Program's inaugural cohort.

Zelish allows users to plan meals, shop for ingredients, and cook using recipes from celebrity chefs and influencers such as Ranveer Brar and Hebbar's Kitchen.

“I am super excited to bring Zelish into Tinychef', would be an understatement given the potential of the combined solution, team, and partnerships that we bring together. I am really bullish that we will make Tinychef as the default kitchen assistant for every kitchen around the world,” said, Tinychef Co-Founder Bahubali Shete.

Celebrity Chef Sanjeev Kapoor, Co-Founder Tinychef, adds, "I have always tried to impact kitchens in India and across the world with simple and healthier recipes and tips that households appreciate. I am looking forward to seeing kitchens across the world get even simpler with these two wonderful brands combining into something even more powerful.”

The app currently has a 40% user retention rate, and grocery shopping pilots have seen nearly 50,000 users per month add ingredients to shopping lists across the app/partner channels. This acquisition is expected to help Tinychef achieve 70% MoM growth in the future.

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