Wiwigo's First of its Kind Selfie Campaign Takes Place in Moving Delhi-Chandigarh Shatabdi
Wiwigo Technologies, a Delhi based online outstation one way intercity taxi aggregator, conducted the first of its kind activation campaign in form of selfie event in moving Delhi-Chandigarh Kalka Shatabdi.
A Wiwigo team on-boarded the train and asked passengers to click selfie with gorgeous models. Passengers responded in huge number wherein they clicked selfie with models inside the moving train. The selfie clicks were then posted on Wiwigo’s social media pages including facebook, Twitter & Linkedin with hash tag #WiwigoDeNaal to avail discount coupons for their next intercity taxi booking with Wiwigo. Passengers also posted selfie on their own timeline tagging themselves.
The innovative campaign idea attracted numerous travellers clicking selfie with models uploading them on Wiwigo’s social media pages. It was the first time in India that the speeding Indian Railway was used for activation of a service.
The selfie event was about connecting with the people on one to one basis and to share information that would help the brand to get connected with the masses.
“We are giving customers access to cost effective yetdelightful ride right now at their fingertips.” Said Sunil Chaula, Founder & CEO at Wiwigo.
With approximately 42% of all searches on Wiwigo coming from females on the mobile apps (as of September 2015) and 70% consumers are turning to Wiwigo website to find their choice of intercity taxi, we are growing rapidly. Wiwigo mobile website gives users a new way to discover many options spontaneously. But this is just the beginning; Wiwigo has lot of features to connect users with the crème de la crème of the travel around them.
“The concept was based on the fact that people travelling by AC coaches or Volvo may prefer to use Wiwigo services which are more convenient, time efficient and cost competitive specially people travelling in a group of two to three. Wiwigo has something for everyone”, says Nilesh Pawaskar, CMO& Co-Founder at Wiwigo.