Startups Attract Top Houses in India to Invest for Greater Business Outcomes


BENGALURU: Private equity and venture capital investments have cascaded in India over the years. Strong waves of private investors are a new breed in India that is looking for startups and also to re-invest more capital in companies within India. A huge fund is being allocated by the Indian government for risk capital investments in start-ups and a committee to monitor the flow of funds to small business. These measures have captured the attention of some of the top corporate houses and wealthy individuals in India to invest in startups.

Apart from the top business houses who are investing in startups, there are several family offices taking exposure via venture debt. The Burman family office has backed StoreMore, a storage service for households and businesses, in its startup portfolio. The startups not only give investors an opportunity to find entrepreneurs in India, but also the ability to connect internationally through innovations and revolutionary improvements.

Investing in startups is therefore fascinating and extremely efficient to grow business in a streamlined way. Infosys and Wipro are now stepping ahead to invest in high-risk, early-stage tech start-ups to give a competitive edge in the global market. In addition to the Indian companies, few multinational giants such as Google, Facebook, Yahoo and IBM have also initiated to acquire startups for earning outsized business returns. The key reason of these top houses showing interest towards startups is to come up with best ideas and to keep on top the technologies to generate more profits.

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