Fremont: Califonia-based Miso, a social TV service, has raised $4 million in funding from Khosla Ventures, with participation from Google Ventures and Hearst Interactive Media. While investors are betting on the company, some of its competitors, GetGlue, SnappyTV, BeeTV and Foursquare has fallen on hard times.

The company is focused in building a more engaging product that means adding features like integration with paid TV services DirecTV and AT&T U-Verse. It also requires adding up few killing features like the ability to unlock exclusive content when the user check-in to a show.

Co-Founded by Somrat Niyogi and Timothy Lee, Miso has till date raised $6 million in funding including $1.5 million in January. It previously has raised an undisclosed amount of seed funding from Google Ventures, Keith Rabois, YouTube Co-Founder Jawed Karim and early Google employees Geroges Harik, Richard Chen, Thomas Korte and Kurt Abrahamson. The company has an employee strength of 12 members currently and expects to double in 2012, and a user base of more than 250,000.

The service of the company works by allowing people to check-in, rate, comment, earn badges and complete quizzes while watching things on television. The company is looking forward to work under the leadership of Vinod Khosla and his team for the next year. 

Somrat Niyogi, the CEO and the Co-Founder of Miso has prior worked in Bazaar Labs. Before this, he held various roles, including business development and sales at social advertising startup SocialMedia.com. Niyogi has extensive background in cloud computing APIs, enterprise software, SaaS-based solutions from his experiences in sales, partner management and consulting at Right90 and Salesforce.com. He has graduated with a BS in Computer Sciences at UT-Austin.