Smart travel for everyone: Mihuru
Mihuru, a travel fintech startup based in Mumbai, is an easy and convenient way for travellers to pay for their flight tickets in EMIs, without needing a credit card or credit scores. Mihuru, which means “My Freedom,” aims to help Indians travel more often and more freely, without worrying about large upfront costs associated with flight tickets.
Helmed by a woman entrepreneur, Mihuru is the first company in India to enable travelers to book their flights with a deposit of just around 20% upfront and pay the balance in installments before they fly. The startup has also adopted a unique method of assessing the credibility of their customers before providing them with instant credit for booking their flight tickets. The evaluation is done by a close observation of the digital footprint of the customer and a simple psychometric examination.
Travelers need easy and flexible access to short term, small ticket size credit that enables them to book flights to their preferred destinations without having saved up the entire flight cost upfront. The credit needs to be approved within minutes in a fully online process.
Mihuru’s affordable payment plans offered through its innovative product Mihuru PayLater, with a simple, fully online, real time credit evaluation makes this credit available to emerging travelers.
Mihuru has an integrated travel discovery platform that personalizes discovery of curated destinations and activities and also recommends the best flight options for the traveler, inspiring them to avail the credit to book their flights instantly.
The startup is run by Shruti Mehrotra and her co-founder & advisor, Mr. Jonathan Nunez Gonzalez. Mihuru, recently raised $ 150,000 of funding which it will utilize to further enrich their current product and expand their team. Mihuru will also expand into credit products for other travel verticals in addition to the current flights vertical.
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