Small Entrepreneurs Connect With Consumers At Trade Fair


New Delhi: Urgain Negi and Shakuntala Negi, a couple from Shimla, are old time participants at the trade fair here - selling their decorative items and other knick knacks every year for the past 15 years.

Like the Negis, there are many other small entrepreneurs who look forward to the India International Trade Fair to sell their wares to the thronging crowds who visit the fortnight-long fair at the Pragati Maidan.

There is a couple from Madhya Pradesh, a sister duo from Meghalaya and three friends from Noida -- all of who find the trade fair a great platform for branding themselves.

"I have been making these decorative articles and ear rings for the last several years, and visiting the fair for the 15 years now. The trade fair has never disappointed us and our business," Urgain Negi, in his 60s, told IANS at the Himachal Pradesh pavilion where they have a stall.

Carved wood artefacts in the shape of a wall clock, pen stand, decorative elephants, wall hangings as well as hand crafted stone and polished metal artefacts at the Negi stall fetches many visitors. The couple claim their eyesight has weakened due to this work.

"Each of the metal decorative pieces has to be painted individually and then assembled. To complete one decorative article it takes us almost one week," said Negi as he shows off a golden-colour plated elephant.

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Source: IANS