Scaling Status of Women Sellers in Social Commerce Market

With digitization paving new paths, there are several platforms emerging in social ecommerce market, providing opportunities to earn from home. With this women entrepreneurs are emerging as dominant sellers on social commerce sites as collaborative shopping tools and local language portals that is engrossing people especially the women and students. These are widening avenues for women to become micro-entrepreneurs according to several investors and founders, reports ET.

“Women (sellers) in general have a 20% higher average order value and are also able to garner three to four times higher repeat orders ,” said Akshay Ghulati, cofounder of Shiprocket, a logistics technology platform for small businesses.

In a study of about 1,900 online sellers, Shiprocket found that outside of the top online marketplaces — a segment dominated by Flipkart and Amazon women- sellers, led largely by micro-sales on social commerce sites, account for a fourth of overall online retail. 68% of these women hail from smaller towns such as Kanchipuram, Thane, and Jaipur, the statement further reported.

The dominance of the women entrepreneurs is visible in platforms like Facebook, Instagram, Shopify, Meesho, WMall, Bulbul and Mall91, as well as greater adoption of local language-based social commerce platforms.

The top selleing segments are Fashion, beauty, and home categories with their varied selections and orders priced on an average at less than Rs 1,000. “Women for the first time are taking centrestage in driving ecommerce adoption and opening up new categories dominated by unbranded products which need a layer of trust…,” said Rishabh Verma, founder, WMall, a social commerce platform which solely focusses on women consumers.