Bangalore: PayPal founder Max Levchin’s   new startup,  involves an iPhone app called Glow aimed towards helping women to get pregnant. Yes! You heard it right.

Addressing a conference at D11, organized by All Things D, Levchin told that he and his wife were trying for their third child; he then demonstrated the app by entering menstrual cycle information into the app, which later presented him with a swipe-through calendar that is color-coded based on peak fertility times.  

The app, which is a fertility tracker, uses cutting-edge data analytics and published information on ovulation cycle forecasts to help advice a woman on the best times for her to conceive. All one has to do is enter personal details about their menstrual cycles, body temperatures and other habits to inform the Glow app. According to Levchin, the app adjusts to the individual as they add more and more data. The app then provides insight into a fertility window that couples can opt for.

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