BANGALORE: Myntra, one among the top e-commerce vendors in the country, has opened marketplaces in four cities in the country. The e-tailer has followed the heels of Flipkart, Snapdeal and Amazon that have already opened their own market places. The largest fashion site of the country has launched its warehouses in NCR, Bangalore, Mumbai and Surat, reports BusinessLine.

By opening marketplaces in these key locations, Myntra plans to serve a locally-flavored shopping experience by providing a platform to purchase the products made by local retailers, boutiques and regional brands. “The launch of our marketplace is imperative to our next phase of growth.” commented Ashutosh Lawania, co-founder of Myntra. The fashion merchant boasts of 50 million customer visits per month, and showcases over 50,000 products from 600 brands.

The fashion e-tailer currently has tie-ups with over hundreds of local merchants in the above said cities and is planning to increase the number to thousand over 12 months of time. Founded in 2007, the firm has been displaying a steady progress in the vertical leading its way to be the countries pioneer fashion e-commerce. Myntra has secured a total of $75 million funds since its inception from Accel Partners and Tiger Global and Premji Invest, which includes the 300 crore cashing early this year. The company to upgrade its technology and infrastructure, deliver better customer experience and enhance its growth will use the funds. Myntra intends to clock the $1 billion mark in gross merchandise value by 2016.

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