According to Somani of AngelPrime, an early-to-seed stage investor, "On the consumer side, if the entrepreneurs don't have a mobile strategy or mobile product, then we are not even interested to have the (funding) conversation really," reports TOI. "Definitely, if you are doing anything where you are not in mobile, then it is a huge red flag right now," added Somani.

Right now, just 15 percent of the phone clients in India are smartphone users; however that number is situated to increment, as per veteran investigator Mary Meeker's web Trend Report 2015. With 232 million web clients, India is additionally the third-biggest web market; with about 65percent of the nation's web movement originating from cellular telephones, as per Statcounter.

For Goel of FreeCharge, the mobile payments firm Snapdeal procured as of late in India's biggest purchaser web buyout, the embodiment of the web versus mobile contest argument is client centricity.

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