Michael Jackson and His Legacy as a Musical Entrepreneur


Bangalore: The most well known and admired international musician in the history, Michael Jackson did not possess prowess in only music. The king of pop knew the tricks to do good business as well and constantly worked to refine the marketing of his album and developing his brand.

Clearly the immense success and wealth that Jackson achieved in the mere 50 years of his life are due to his hidden entrepreneurial talent and intelligent business and marketing skills. Known to be a crowd charmer he was a leading light for the crew and the production team as well. In an interview with BusinessNews Daily, music writer and instructor Jim Vogel tells how Michael Jackson was a skillful entrepreneur, more than just a talented musician.

Let us see what qualities made Jackson the greatest man in the history of Music.

1. To push beyond the ordinary

One of the greatest virtues of MJ as an artist is to innovate and envision something in his brain. Once he has done so, he works with all his energy and potential to make that vision become reality at any cost. “He was constantly challenging himself and those around him to push beyond the ordinary. You see, even with his This Is It concerts at the age of 50, he wouldn't accept mediocrity. He wanted the shows to be unlike anything people had experienced before,” says Jon Vogel about Jackson’s zeal to fulfill his ideas.