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Info Edge invest 
10 Crore on Policybazaar.com
By siliconindia
Bangalore: Policybazaar.com which is run by Etechaces Marketing and consulting firm will be receiving an investment of 
10 crore from Info Edge who runs the recruitment portal naukri.com.
Policybazaar.com offers a comparison of various insurance policies and loans based on price and quality. It has 5 million registered users. Users spent about 2-3 minutes on the website researching financial products such as loans and insurance options.
Policybazaar now decides to focus on customer referrals, re-engagements, customer complaints on its website. The website offers interesting ways to the consumers to make decesions offering content in various forms and top five features of a product, best sellers and conversion rates. The most intriguing part of policebazar is that it works as the vertical search engine and wants to be a replica of Google search engine. It calls for customer's feedbacks and review as well.
In the first round of funding Info Edge has previously dedicated Rs 20 crore into the company. This round takes the total investment by Info Edge into the company to Rs 30 crore.
The company is also on the verge of closing a round of funding from Intel Capital to the tune of Rs 30 crore. Yashish Dahiya the CEO Policebazar said that the company has been in discussions with Intel Capital for three months, and confirmed the amount
The company was close to becoming a subsidiary of Info Edge but with the upcoming investment by Intel Capital, this will not happen as Info Edge will no longer be the majority stake holder.
Policybazaar will also invest in aiding insurance companies and the entire ecosystem will develop by helping them shift their processes online. The company says it is yielding results but there is still a need for insurance agencies to be more open about the online medium.
10 crore from Info Edge who runs the recruitment portal naukri.com.
Policybazaar.com offers a comparison of various insurance policies and loans based on price and quality. It has 5 million registered users. Users spent about 2-3 minutes on the website researching financial products such as loans and insurance options.
Policybazaar now decides to focus on customer referrals, re-engagements, customer complaints on its website. The website offers interesting ways to the consumers to make decesions offering content in various forms and top five features of a product, best sellers and conversion rates. The most intriguing part of policebazar is that it works as the vertical search engine and wants to be a replica of Google search engine. It calls for customer's feedbacks and review as well.
In the first round of funding Info Edge has previously dedicated Rs 20 crore into the company. This round takes the total investment by Info Edge into the company to Rs 30 crore.
The company is also on the verge of closing a round of funding from Intel Capital to the tune of Rs 30 crore. Yashish Dahiya the CEO Policebazar said that the company has been in discussions with Intel Capital for three months, and confirmed the amount
The company was close to becoming a subsidiary of Info Edge but with the upcoming investment by Intel Capital, this will not happen as Info Edge will no longer be the majority stake holder.
Policybazaar will also invest in aiding insurance companies and the entire ecosystem will develop by helping them shift their processes online. The company says it is yielding results but there is still a need for insurance agencies to be more open about the online medium.