Indian Co-Founded PubMatic Bags $45 Million In Mezzanine Funding
Bangalore: PubMatic an Indian co-founded company is a real-time media selling platform for managing revenue and brand strategy. This ad network company has raised $45 million as part of mezzanine round funding - debt capital that gives the lender the rights to convert to an ownership or equity interest in the company if the loan is not paid back in time and in full, from Menlo Park, California-based investor August Capital.
This funding was also accompanied by existing investors like Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Valley Bank. PubMatic is based in Redwood City and it has explored the fields of ad networking, since then the company has had successful fund raising. It has recorded $7.5 million in Series C round of funding in April 2010, summing up to $63 million in total fund raising with the mezzanine capital in hand.
Rajeev Goel, co-founder of PubMatic has many acquisitions in his wallet; the company has acquired a Pune-based mobile technology startup MobiPrimo Technologies and a Boston-based company called ReviNet for undisclosed amounts making it directly integrate with mobile service providers, ad servers, demand site platform and giving it access to 57 new publishers in the US market respectively.
Goel co-founded this company with Amar Goel in 2006, who is also the founder of Helion Venture Partners- backed ad network Komli Media. He says that the additional funding will be used to build a better platform for buyers and sellers to advertise together, count on more acquisitions and also to improve the balance sheet figures.

