BENGALURU: Innovation is all what revolves around any enterprise. Speak to a CEO of any consequence and the conversation is woven around innovation. CEO’s are now taking note of ideas emerging from startups while they drive their corporate agenda around innovation as reported by TOI.

Collaboration with startups is the new trend emerging in today’s business world. Even the Business Giants are now in the search of their startup partners. Traditional business houses discover that risky bets accelerate their competitive edge. Tatas, Reliance, Mahindra, Bharti Airtel and IT biggies such as Infosys and Wipro are increasingly collaborating with the startup ecosystem in their quest to find the next new thing.

The industries that are in line for collaborations are Reliance, Mahindra, Tata and India Inc recently joined the clan.

Reliance Industry’s venture capital arm, GenNext Ventures, has partnered with Microsoft Ventures to launch the GenNext Innovation Hub, an accelerator to support entrepreneurs in areas like technology, user experience, and design and go-to-market strategy. GenNext will incubate startups through a four-month program and will fund select ventures graduating from the hub.

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