Bangalore: Social app ‘Headlines’ for iPhone caught recently attention, as its oared into the top 20 slots on the Singapore App Store just days after its new version was released, overtaking even wildly popular apps like Candy Crush Saga.

The app has been attracting interest since its launch, as its popularity has grown steadily with its rank climbing across the Malaysia, Indonesia, Hong Kong and India App Stores over the last few weeks too.

Headlines is a time-saver app that solves the issue of ‘information overload’ in social networks by giving users the updates they want, right up front, without having to skim every story. The app organizes your Facebook newsfeed into categories like ‘Top Stories’ and ‘Fav Friends’, which gives you updates from friends that actually matter to you. The clean, bright interface is another plus.

Commenting on its rising popularity, T.S. Ramakrishnan, a Silicon Valley veteran and advisor to startups, said, ‘Headlines is a deceptively simple app that solves a very real problem – in the flood of social news from our networks, we sometimes miss the stories that matter. Apps that help prioritize and bubble up important news and information will become increasingly relevant to users and Headlines does an excellent job of that.’

While the current version organizes users’ Facebook news feed as per their preferences, future versions of the app will offer the same functionality for other popular social feeds like Twitter.

U2opia Mobile creates social apps for all kinds of handsets – from the smartest to the most basic. They partner with Facebook globally to power Facebook access on basic and feature phones via Facebook for USSD. The service is available across 23 countries in Asia, Africa, Latin America and the Middle East and has great traction in mobile-first markets. 8 out of 10 Facebook users in African nations use this service to access Facebook. U2opia Mobile is growing by over half-million new users every month.

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