Google Buys Startup To Push Research In VR, AR

SAN FRANCISCO: In its bid to boost its prospects in the world of virtual reality (VR), augmented reality (AR) and Google Glass eyewear, Google has acquired Eyefluence -- a startup that is developing eye-tracking technology which can be incorporated into AR/VR headgear and smart glasses.

"We are excited to announce that the Eyefluence team is joining Google! With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale," Eyefluence said in a statement on Tuesday night.

"Our technology goes beyond the sensor components of a traditional eye-tracking system, actually giving the user the power to control their device through eye-interaction," digitallook reported, quoting the company.

Google's developments in VR range from software to the $79 Daydream VR headset. The headset will be Google's latest venture into hardware.

"Over the last three and a half years we have built an incredible team, advanced our eye-interaction technology, and created strong partnerships that have led to the development of a completely new language for eye-interaction," Eyefluence added.

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Source: IANS