Bangalore: Many Indian students opt to study in foreign countries so that they can get hold of many prestigious degrees from classy educational institutions. Their future guarantees them a high paying job and a wealthy lifestyle. But there are a handful of students, who even with degrees from such universities, decline the job offers showered on them and return back to their home land to build their own start-ups with an aim that is the betterment of their people and country.

One such relentless, patriotic Indian is Prerana Mukharya. Her story began at the far off lands where she got her post graduate degree in Economics at The Boston University. With a flair for academic research related to the socio-economic grounds, Prerana worked as a research assistant at Harvard and MIT and later returned to India and did a project on education in rural areas as a part of World Bank study and took up the post of a researcher at the Center for Policy Research.

It was during this time, Prerana had to indulge in a lot of field work to collect authentic data for her research. She soon realized that in a developing country like India, there is a huge gap to be filled between research and data as the latter is eminently lagging in the rural parts of the country. Prerana was aware that in order to carry out primary research on any field, the availability of authentic, quality data was of high priority. After all, a true researcher cannot depend solely on the data available online as they could be fraudulent, outdated or missing variables.

This realization was the first step to Prerana’s startup journey in the area of field research and survey. The 20-something academic researcher, swam against the tides single-handedly to start off her venture, by conducting researches and surveys in the streets of Delhi.

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