Flipkart's App Only! Beneficial or Detrimental?


BANGALORE: One of the biggest announcements from India’s biggest E-commerce platform Flipkart to use the ‘App-Only’ format, which will be initialized within a year.

The confirmation was given by a top executive at Flipkart. According to Michael Adnani, vice-president, retail and head of brand alliances, Flipkart, “Last year, we had more on the app, but still did our Web and desktop. In the next year or so, we're going to be only mobile," reports The Economic Times.

"A year ago, 6 percent of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us,” added Adnani.

Now does coming to this big decision makes great sense? In a country like India, which comes on 3rd position with around 250 million users behind China and U.S., the introduction of App-only system will only going to advantageous from users and sellers end.

Flipkart has more than 40 million registered users and around 30, 000 merchants who have sold over 20 million products on the platform. The use of App not only makes the access to the site easy but at the same time it’s cheaper than accessing on the web version.

Moreover, the new Flipkart App allows you to Compare and shop by easily jumping between products with the intuitive slider. Not only this, you can also get notifications on price drops, offers and order status instantly.

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