Flipkart eBooks App Now Available On iOS, Windows Phone Apps And Your Browser


Bangalore: Flipkart eBooks, which was launched in November 2012, has announced the launch of three more apps for its users. While Flipkart’s eBooks have been available through an android app, they can now be downloaded and read through iOS and Windows Phone apps on Windows Store as well as on a browser through a Web Reader, thus making the experience available for customers across all platforms and devices.

Already established in the physical books market, Flipkart is now trying to extend its expertise and experience to the digital format as well. Ravi Vora, Sr. VP – Marketing, says “Flipkart is a clear leader in the Indian books market with 40-45% share of the organized books market in India. Providing seamless content, regardless of platforms, will be a big part of our strategy to further strengthen this position and extend it to the digital space.”

Having been present in the eBooks market for nine months, Flipkart has incorporated its key learnings from this period into the new apps. The most essential of these are speed of access and usability improvements across each app.

Speaking about the app launch and Flipkart’s upcoming plans for eBooks, Mekin Maheswari, Head – Payments and Digital Media, said – “Everything we do at Flipkart is about making the end-user experience easier and more delightful. We don’t believe that the eBook experience should be restricted to a single device. With the launch of these apps, our eBooks titles are now accessible to all readers, no matter which device they use. We already have 2.5 lakh titles on the site and we aim to increase this to 10 lakhs by year-end. And all of these can now be read by a customer, through any smartphone, tablet or PC.”

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