Flipkart Unveils Fashion Files For Lifestyle Content
Facebook Twitter google+ RSS Feed

Flipkart Unveils Fashion Files For Lifestyle Content

42
cmt right
41
Comment Right
54
cmt right
15
cmt right
Printer Print Email Email


BENGALURU: E-retailer Flipkart launched fashion files to provide content on lifestyle in association with Conde Nast Group for young customers.



“Targeted at fashion savvy Indian shoppers, the files will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles,” the city-based company said in a statement.



Bollywood actress Ileana D’Cruz will be the face of the files in its first edition, with contributions from fashion photographers like Rohan Shreshtha and Porus Vimadalal.



“We aim to enhance the shopping experience of our style savvy customers through fashion content curated by experts. Combining commerce and content will give new dimension to our fashion category and make our e-platform a fashion destination for all,” Flipkart fashion head Mukesh Bansal said.



As a division of the U.S.-based mass media firm Advance Publications, Conde Nast has 20 print and digital media brands, including Allure, Bon Appetit, Brides, Glamour, Vogue and Vanity Fair.



Flipkart offers 20 million products across 70 categories, including books, media, consumer electronics and lifestyle.



READ MORE: Banking Apps Beat Shopping Apps On Satisfaction Front



Alibaba To Invest More In India, Help Start-Ups: Jack Ma


Source: IANS
Experts on SiliconIndia
Santhosh  K
Sr. Soft. Engg.
Oracle India
Nehal Vyas
Sr. Team Lead
Cyberoam Tech.
Rani Malli
Sr. Director
Philips
Sr. Executive
ISB
Vijay Balkrishna Konduskar
Business Consultant
Imans Web Tech
Dr L P  Sharma
Technical Director
NIC
Reena Khanna
Founder
Solitaireworld
Dellas  Asse
sys-network admin
Computer Station
Write your comment now
Submit Reset
SPOTLIGHT