Flipkart, Uber & Swiggy's Eye to Tap on Business Growth & Deliver Essentials


Flipkart, Uber & Swiggy's Eye to Tap on Business Growth & Deliver Essentials

Uber has joined hands with renowned eCommerce player Flipkart for last-mile delivery of essentials using the Uber’s cab portfolio in Delhi, Mumbai, and Bengaluru for now. Surprisingly, Big Basket is also part of the team and the services are more likely to expand to several other cities as well. 

Throwing light on this, Uber India & South Asia Director- Operations Prabhjeet Singh said the partnership with Flipkart went live and it is the third such partnership in India after Spencer’s Retail and BigBasket.

He further added, “The partnership helps keep the economy running and enables Indians to stay at home in line with government guidelines for containing COVID-19, as well as creates earning opportunities for a driver.”

The partnership will drive Flipkart and BigBasket that have more than half a million inventories pooled at their warehouses. Also, the plan for Big Basket is to use Uber’s fleet to serve customers in Bengaluru, Hyderabad, Chandigarh, and Noida, as per sources. 

The COVID Spread has led to a hike in online food ordering and delivery services. Form managing this increasing demand effectively and keep the riders safe, these brands are coming up with different strategies to serve the societal demands safely.

The lockdown’s effects are leading these brands partnership to hold vital supply chains to cater to the expanding needs of consumers to receive the most of the prerequisites at their doorsteps. Similarly, bike taxi startup Rapido also teamed with Big Basket, Big Bazaar and Spencer’s Retail for delivering the essentials. 

Sources state that Amazon India has also joined the move and decided to limit its online deliveries to only certain days for areas that have seen a higher number of positive cases. Along with these strategies of the major players, Swiggy is also focusing to tap into grocery delivery and expand the operations. Currently, Swiggy has added marts and supermarkets like Vishal Mega Mart to deliver daily needs. It has strategized to allow only 12 Kg of products each order to prevent stockpiling of what’s more than needed.