Flipkart Invests $2 Mn In Parenting Social Network Tinystep

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NEW DELHI: Tinystep, a parenting social network platform, today said it has received $2 million (13.6 crore) in funding from e-commerce giant, Flipkart. 

With the funding, the startup plans to advance its products, improve user experience and expand on services, Tinystep said in a statement.

"It has been a nail biting year. We've grown as a product, as a team and have learnt to now focus our energies on the new revenue model. Flipkart has been a great partner and supportive of us in all our endeavours," Tinystep founder Suhail Abidi said. 

Ram Papatla, Vice President Product at Flipkart and Tinystep board member said: "Baby care is an important category for Flipkart and the investment in Tinystep will enable Flipkart to leverage Tinystep's strong user community to build a network of influencers". 

The mother and baby care market is a USD 50 billion dollar industry and continues to grow at an strong rate.



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Source: PTI
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