(#) Market Orientation

Goonjan Mall understood the significance of the market situation and decided to cure this problem; he left his job at Bain & Company and started working for the noble work.

Mall emerged up with the idea of online ordering of Prasad, sooner he launched the OnlinePrasad.com, a website that avails the Prasad from more than 50 temples to the aspiring devotees. The site offers to book and organize “pooja- a ritual prayer” at any temple.

In today’s date, OnlinePrasad.com has more than 2, 500 visitors, moreover, the Facebook followers have brought a lot of Angel Funding and mentoring.

(#) Investment Opportunity

The investors are trying to lure maximum profit from the present situation by investing in the religion market. Investors consider this market is unaffected by risk factors such as recession or demand and supply unlike the other sectors where people are dependent on numerous factors to do well.

According to Nandini Guglani, co-founder of Morpheous who invested $10, 000 seed money into OnlinePrasad, “Religion is the most viral business in India and we are invested not just in terms of money but getting the right product out, setting pricing to service standards and connecting the dots between technology, resources and facilities that enable believers to reach out to their faith,” reports CNBC.

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