A glass of milk in the morning, ensures supply of essential nutrients right at the start of the day. India, with its high population rate can bring rise to consumption on milk in huge amounts year after year. Hence, India's budding morning milk delivery startups are enhancing as online grocery giant Bigbasket which is backed by Alibaba, is in talks to acquire Milkbasket supported by Unilever Ventures and is in early phases of closing the deal to acquire DailyNinja. Milkbasket primarily marketed milk distribution as its main commodity and has plans to push more non-milk products to customers in order to expand its margins. Milkbasket has been logging between 40,000-50,000 deliveries a day and has seen an increase in order size over the last few days as a result of theCovid-19 outbreak. Both companies are in discomfort and obtainment while it had carried out a higher value pace for Bigbasket than the previous deal which was worth 1.2 billion USD.

The negotiations with Milkbasket are at an early stage, but its organizational valuation will considerably drop just below 15 million USD and has had talks with other clubs, such as Swiggy, Amazon India although Dunzo, and the contract has not yet been concluded. The acquisition of DailyNinja is almost complete with selected teams of Sequoia and Matrix Partners and other companies are already operating at BigBasket’s premises. Until officially locked, DailyNinja will join BigBasketDaily and its creators will add on the project.

Both deals are expected to reinforce BigBasket's role in the grocery distribution sector, which has seen competition from Flipkart, Amazon, Grofers and Reliance Industries.

Milkbasket became the most well-funded stand-alone player in room, with a total of 26 million USD raised from Blume Investments, Kalaari Capital, Mayfield and Beenext in addition with Unilever Investments.

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