BANGALORE: With the smartphone devices that have gained prominence in India, players from the mobile ecosystem are racking their brains to tackle the prevailing crisis of language conception.

 The core problem of having gadgets largely English-oriented in a diversified nation stands as a hindrance from reaching a flood of users from taking mobile technologies to new heights, reports ET.

Startups such as NewsHunt, Reverie and LinguaNext are addressing the plight by rising venture funding to design localized technologies.  E-commerce sites are also finding ways to attend to this drawback by translating their platforms to make it accessible and user friendly in Tier-2 or 3 cities.

Chinese Smartphone giants, Xiaomi, that have sold over one million of their device are now following in the footsteps of  Micromax  and have also proposed to offer six added languages in its devices soon.

"There is a digital gap in India - millions of people who do not understand proper English are switching to smartphones, where most phone features are in English," said Rakesh Deshmukh, cofounder and CEO of smartphone company Firstouch, which has developed a regional operating system providing ten vernacular languages.

After a successful lead in Gujarat, the six-year-old company will now be authorizing its technology for smartphone makers to run its operating system.  Its OS enables users to translate or write out content content with the swipe of screen.

Deshmukh claimed that the opening of Firstouch-enabled phones will be released in a couple of weeks.

Sequoia-backed Newshunt has made visible results   to offer vernacular content online by providing news in 12 languages from more than 100 publications. On a month bases, the eight-year-old platform receives over 2 billion page views by 19 million monthly users with a sale of over 500,000 books in vernacular languages.

"Every Indian will do some commerce on mobile, and a majority of them use local languages. There is a possibility of reducing barriers for these users doing transactions," said Virendra Gupta, founder and CEO of Newshunt. Furthermore test preparation materials, books, blogs, government and utility services should also be digitized in local languages. With the importance of localization that holds key to success, all major ecommerce sites in the country have either launched or are working on digitalizing their sites in multiple Indian languages.

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